Running a business can be tough especially if you belong in an industry where you have a lot of competitors to beat. So, if you decide to take it online just like everybody else, then it’s going to be a whole new challenge for your business. And it’s crucial you make sure you’re doing it right.
WordPress is one of the most commonly used platforms for website building, and the good news is that there are plenty of free themes to choose from that might just be a good fit for your brand. There are literally thousands to choose from which can easily rival the premium counterparts.
Why pay extra when you can use some for free, right? Well, here are a few things you should consider. In reality, most professional designers use premium WordPress themes when developing websites for their clients, and there are a few good reasons you might want to consider this for your own site.
Quality: Premium WordPress Themes
Although paying extra doesn’t always equate to better quality, in this case, it does. Premium themes just happen to be coded a lot better than the free ones. Basically, that means you can expect a more responsive page that runs smoothly on different types of devices. You will also notice that your site will have better rankings on search engines. Overall, there is very little room for technical issues when it comes to premium themes.
Support: Premium WordPress Themes
If you’re not a professional web designer, there is a greater chance for you to encounter some errors or experience difficulties while setting up your chosen theme regardless if it’s premium or not.
However, one of the advantages of using premium themes is that their developers will be able to assist you in case you will have some issues with the theme’s functionality, customization and whatnot. Developers of free themes, on the other hand, are not obligated to do the same. So, you can either hire a professional, ask around the web or just figure things out yourself.
Updates: Tie-Break – Both Are Just As Good
WordPress core is updated every few months and the newer versions will usually include bug fixes, added features, improved performance and the like. The catch is, these updates require all themes to be up-to-date as well to ensure compatibility.
The good thing about premium themes is that they are updated regularly by their developers to keep up with any upgrades made within the WordPress core. This is something that free themes don’t offer.
So, if a newer version of WordPress comes out, a free theme user whose theme is no longer compatible with the current version will have to either switch to a new theme or miss out on the WordPress upgrades.
At the end of the day, it all comes down to personal preference and how you intend to present your brand to your consumers.
You might be lucky enough to find a free theme that perfectly suits your business’ needs at the moment, but make sure to consider the long-term benefits that you could get if you invest on premium themes. After all, you only want what’s best for your business and if that means spending a little more, then so be it.